Developing a 4Ps Marketing Mix to Introduce the Adhunik (Modern) Chula in Bangladesh
WASHplus presented the poster and study findings (from “Marketing and Behavior Change Strategy for Improved Cookstoves in Bangladesh,” conducted with iDE and the Global Alliance for Clean Cookstoves) during a technical session of the Second Annual Improved Cookstove Market Facilitation Platform: Accelerating the Pace of Market Development organized by the USAID Implementing Partner Catalyzing Clean Energy for Bangladesh in September 2014.
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September 2014
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Keywords:
WASH, WASHplus, FHI 360, USAID, Bangladesh, marketing, cookstoves, poster, 4Ps